Spotlight On: Modern Rugs

Newton Aycliffe, Durham

Founded in County Durham in 2004 by Ben Dale, Modern Rugs is now the UK’s largest online rug retailer with a website boasting over 10,000 rugs from all areas of the world. Including GoodWeave certified rugs.

Dale spotted a niche in the market for an online rug store after working for a digital development agency, and being inspired by his father’s carpeting business. It provided a platform for supplying rugs in all shapes and sizes to a large number of people without the huge overhead costs.

The business has grown over the last 12 years with up to ten employees now working at the warehouse in County Durham, United Kingdom. Recently the website has had a makeover with the very latest innovative technology. It’s an online showroom with ‘texture videos’ for each product so customers get a detailed look into every rug. The GoodWeave logo is proudly on the home page of the site.

“It’s really important to us that the rugs we get in from certain areas of the world where GoodWeave work are GoodWeave certified. We fully support the organization, not only in working to end child labour but in educating these children too.”

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