Buy a Rug That's One in a Million

By buying a GoodWeave certified rug, a consumer makes an important statement to the marketplace: that lives are more precious than any product, at any price. But that purchase does much more: it allows kids like Lalu to become one of a million children going to school instead of one of a million working in the rug industry, as was the case when GoodWeave began.

GoodWeave Macy's PosterThrough public outreach, media coverage and the engagement of GoodWeave’s industry partners, the One in a Million campaign works to draw consumer attention to GoodWeave’s market-based solution to child labor. GoodWeave has helped reduce child labor in South Asia’s rug industry from one million to 250,000 child laborers are still estimated to be working in the South Asian rug industry. Every certified purchase helps bring that number to zero:  the goal of One in a Million.

If you’re in the market for a beautiful One in a Million rug this season, GoodWeave has good news. In addition to the 33 brands of GoodWeave certified rugs currently made in India, several new certified rug collections are now available exclusively at Macy’s. Click here to read more about GoodWeave’s partnership with Macy’s and Kenneth L. Mink & Sons Inc., and learn where you can find a participating Macy’s near you. To learn about the rich tradition of rug making in India, click here.

However, you don’t need to buy a rug to take part in the One in a Million campaign. Click here for a list of ways you can join the community of individuals committed to helping GoodWeave end child slavery.

Please join GoodWeave’s community on Twitter, YouTube, and especially Facebook, your “go to” source for the most up-to-date information on GoodWeave, as well as news on human rights, certified rugs and much more. 

Stand with Sanju

Stand with Sanju film still


You can help us end child labor and transform the lives of the thousands of children trapped in carpet work by making a tax-deductible (USA only) donation today. Every dollar makes a difference.

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Children's Stories

At the age of five, Manju was already working on the rug looms. While she has since been found and freed from illegal carpet work, some 250,000 children throughout South Asia still toil in obscurity. Through GoodWeave nearly 3,600 kids like Manju have been rescued, rehabilitated and educated, and thousands more deterred from entering the work force.

More Stories »

ISEAL Alliance

ISEAL Alliance member

GoodWeave is a full-member of the ISEAL Alliance, the global association for sustainability standards whose Codes of Good Practice are seen as global references for developing and implementing credible standards.

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By partnering with GoodWeave, interior designers, retailers and importers can make a difference while growing their business.